Just because someone does a fashion shoot with an iPhone 4 don't be fooled into thinking you can also — well, unless you have $45,000 worth of lighting equipment. With that kind of equipment you can shoot a piece of belly-button lint with a pin-hole camera and it would look great.
and makeup artists, and costume designers, and photoshoppers and all that.....
I dont think i could say it any better. Im kinda sick of seeing all of this kinda bullshit. i didnt put the time and money into being a photographer to have some say they can do it with an iphone.
The point of the video is to show that the camera is the smallest part of the equation for that kind of shooting. Professionals know this. What concerns me a bit is that we see a lot of an iphone velcro'd to a tripod, and then the final result. A bit more time should have been devoted to showing the set for that shoot, the lights, the space needed, the people involved besides the photographer and the model. That being said, all those things are addressed in the paragraphs below the video.
The video was made by a group of professionals for a bit of fun, and probably a bit of self promotion, and yea, it can be misleading to the general public. There will always be those who think that the camera does all the work. Best to ignore them as well as you can.
Well, a good camera and a good lens DO do quite a bit more if you don't have the external equipment, that's my point. And that external equipment is out of reach to about 85% of professional photographers who are making end-meet by doing family portraits in parks and taking pictures of high school seniors and people's pets. We all wish we were shooting fashion models or food for magazines; but that's just not the reality. Good really good camera and a great lens can achieve great things; but $50,000 of lights and make up artists and a huge studio, well, that's a pipe dream for most of us (let alone experimenting with that kind of equipment on an iPhone).
You make a valid point...but the video wasn't made for us. They aren't poking fun at people who don't have 50 grand worth of lighting, or implying that an iphone is all one needs. The FStoppers group made the video for professionals who pull their hair out over the choice to use Nikons, Canons, Hasselblads or Mamiyas. Camera choice doesn't matter as much in that situation.